Sustainability

How we make it

A short account of how the Genesis Set is made, and why.

Small batches

We produce in small runs, sell through, then produce again. Around a third of everything the clothing industry makes is never sold at full price. That waste is the cost of guessing high on volume. We would rather sell out than sit on stock nobody wanted.

Built to last

Structured 220gsm waistbands and hem bands so they hold shape instead of going slack. Flatlock seams that do not fail at the stress points. Silicone branding rather than print, because print cracks and peels long before the garment wears out.

The most sustainable set is the one you are still wearing in three years.

Packaging

Recyclable mailers, no plastic filler, a hangtag and a card.

What is next

We are working on recycled-content fabric options for future collections, and a repair scheme so a failed seam does not mean a binned set. We will update this page as those land.